Often, the day-to-day tasks of keeping a business on-track prevent key management personnel from allocating the appropriate amount of time and energy to focus on important, longer-term decisions. Buyers of plastic resins, for example, have confirmed that in many cases the raw material costs of resin represent almost 80% of their total costs, and yet they are not able to provide a proportionate level of focus given other, equally urgent, business requirements. Similarly, suppliers of plastic resins admit, that their efforts to reduce costs have frequently led to reductions in their sales forces, with a result being a lessened ability to identify, focus on, and address the needs of customers of all sizes. Part of our mission, at IntellaBuy, is to provide that focus. For buyers, our focus means a full-time commitment to analyzing the various alternative product options that are available, identifying the appropriate suppliers to create a comfortable fit, and negotiating both terms and prices that maximize profits. For suppliers, our focus means providing a hands-on perspective of the specific existing and new product needs of buyers, acting as a sort of "extended sales force" to find opportunities that make sense, and then partnering to develop terms that work for all.